Charlie is a line of women's and men's fragrances produced by the American cosmetic and perfume house

Revlon Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, fragrance, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it still remains. Revlon was founded by brothe ...

. On June 16, 2022, its parent, Revlon, filed for

Chapter 11 bankruptcy Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, whe ...

Advertising

Charlie, named after

Charles Revson Charles Haskell Revson (October 11, 1906 – August 24, 1975) was an American businessman and philanthropist. He was best known as a pioneering cosmetics industry executive who created the first pigment-based nail polish and founded and managed R ...

, was released in 1973. It was originally launched to compete with Estée, a fragrance released by Estée Lauder. Ad campaigns for the scent featured models

Shelley Hack Shelley Marie Hack (born July 6, 1947) is an American actress, model and producer. She is best known as the face of Revlon's Charlie perfume from the mid-1970s until the early 1980s, and for her role as Tiffany Welles in the fourth season of ''C ...

, Charly Stember, and, notably,

Naomi Sims Naomi Ruth Sims (March 30, 1948 – August 1, 2009) was an American model, businesswoman, and author, She was the first African-American model to appear on the cover of '' Ladies' Home Journal'', which occurred in November 1968, and is widely c ...

, making Sims the first African American woman in history to be featured in a cosmetic company's advertising. Television ads featured Shelley Hack and jingles sung by

Bobby Short Robert Waltrip Short (September 15, 1924 – March 21, 2005) was an American cabaret singer and pianist, who interpreted songs by popular composers from the first half of the 20th century such as Rodgers and Hart, Cole Porter, Jerome Kern, Harold ...

and

Mel Tormé Melvin Howard Tormé (September 13, 1925 – June 5, 1999), nicknamed "The Velvet Fog", was an American musician, singer, composer, arranger, drummer, actor, and author. He composed the music for "The Christmas Song" ("Chestnuts Roasting on an Op ...

. Young, working women were set as the target audience, and the ads were said to represent the "new woman" of the era. Hack and Stember wore pantsuits by

Ralph Lauren Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his co ...

and were the first women to wear pants in fragrance ads. The response proved to be profitable for Revlon, as Charlie became the world's top selling perfume within three years. However, a later ad, showing a female model patting a male model on the backside, was controversial. While some praised the ad as being "playful" and representing "female self-sufficiency," others called it "sexist" and "in poor taste." Subsequent advertising in later decades featured Lauren Hutton,

Sharon Stone Sharon Vonne Stone (born March 10, 1958) is an American actress. Known for primarily playing femme fatales and women of mystery on film and television, she became one of the most popular sex symbols of the 1990s. She is the recipient of various ...

and

Cindy Crawford Cynthia Ann Crawford (born February 20, 1966) is an American model, actress and television personality. During the 1980s and 1990s, she was among the most popular supermodels and a ubiquitous presence on magazine covers, runways, as well as fash ...

, with jingles sung by

Little Richard Richard Wayne Penniman (December 5, 1932 – May 9, 2020), known professionally as Little Richard, was an American musician, singer, and songwriter. He was an influential figure in popular music and culture for seven decades. Described as the " ...

Oprah Winfrey Oprah Gail Winfrey (; born Orpah Gail Winfrey; January 29, 1954), or simply Oprah, is an American talk show host, television producer, actress, author, and philanthropist. She is best known for her talk show, ''The Oprah Winfrey Show'', br ...

dedicated a segment of her talk show in 2007 to discuss the impact of Charlie advertising featuring Hack as her guest. Winfrey stated that the ads inspired her. She wanted to be "confident and fabulous" like the "Charlie girl". Hack agreed,"It was a time when women were changing. Women looked at

he ad He or HE may refer to: Language * He (pronoun), an English pronoun * He (kana), the romanization of the Japanese kana へ * He (letter), the fifth letter of many Semitic alphabets * He (Cyrillic), a letter of the Cyrillic script called ''He'' ...

and said 'I want to be like that.'"

Fragrance composition

Charlie is classified as a

floral A flower, sometimes known as a bloom or blossom, is the reproductive structure found in flowering plants (plants of the division Angiospermae). The biological function of a flower is to facilitate reproduction, usually by providing a mechanism ...

aldehyde In organic chemistry, an aldehyde () is an organic compound containing a functional group with the structure . The functional group itself (without the "R" side chain) can be referred to as an aldehyde but can also be classified as a formyl grou ...

fragrance. It is composed of citrus, bergamot,

hyacinth Hyacinth or Hyacinthus may refer to: Nature Plants * Hyacinth (plant), genus ''Hyacinthus'' ** '' Hyacinthus orientalis'', common hyacinth * Grape hyacinth, '' Muscari'', a genus of perennial bulbous plants native to Eurasia * Hyacinth bean, ''L ...

, green leaf,

tarragon Tarragon (''Artemisia dracunculus''), also known as estragon, is a species of perennial herb in the family Asteraceae. It is widespread in the wild across much of Eurasia and North America and is cultivated for culinary and medicinal purposes. ...

peach The peach (''Prunus persica'') is a deciduous tree first domesticated and cultivated in Zhejiang province of Eastern China. It bears edible juicy fruits with various characteristics, most called peaches and others (the glossy-skinned, non-fu ...

, and aldehyde top notes,

cyclamen ''Cyclamen'' ( or ) is a genus of 23 species of perennial flowering plants in the family Primulaceae. ''Cyclamen'' species are native to Europe and the Mediterranean Basin east to the Caucasus and Iran, with one species in Somalia. They gro ...

carnation ''Dianthus caryophyllus'' (), commonly known as the carnation or clove pink, is a species of ''Dianthus''. It is likely native to the Mediterranean region but its exact range is unknown due to extensive cultivation for the last 2,000 years.Med ...

orris root Orris root (''rhizoma iridis'') is the root of '' Iris germanica'' and ''Iris pallida''. It had the common name of Queen Elizabeth Root. Constituent chemicals The most valued component of orris root is oil of orris (0.1–0.2%), a yellow-whi ...

lily of the valley Lily of the valley (''Convallaria majalis'' (), sometimes written lily-of-the-valley, is a woodland flowering plant with sweetly scented, pendent, bell-shaped white flowers borne in sprays in spring. It is native throughout the cool temperate No ...

jasmine Jasmine ( taxonomic name: ''Jasminum''; , ) is a genus of shrubs and vines in the olive family (Oleaceae). It contains around 200 species native to tropical and warm temperate regions of Eurasia, Africa, and Oceania. Jasmines are widely cultiva ...

and

rose A rose is either a woody perennial flowering plant of the genus ''Rosa'' (), in the family Rosaceae (), or the flower it bears. There are over three hundred species and tens of thousands of cultivars. They form a group of plants that can be ...

middle note Notes in perfumery are descriptors of scents that can be sensed upon the application of a perfume. Notes are separated into three classes: top/head notes, middle/heart notes, and base notes; which denote groups of scents which can be sensed with ...

s, and

sandalwood Sandalwood is a class of woods from trees in the genus ''Santalum''. The woods are heavy, yellow, and fine-grained, and, unlike many other aromatic woods, they retain their fragrance for decades. Sandalwood oil is extracted from the woods for us ...

musk Musk (Persian: مشک, ''Mushk'') is a class of aromatic substances commonly used as base notes in perfumery. They include glandular secretions from animals such as the musk deer, numerous plants emitting similar fragrances, and artificial sub ...

vanilla Vanilla is a spice derived from orchids of the genus ''Vanilla (genus), Vanilla'', primarily obtained from pods of the Mexican species, flat-leaved vanilla (''Vanilla planifolia, V. planifolia''). Pollination is required to make the p ...

oakmoss ''Evernia prunastri'', also known as oakmoss, is a species of lichen. It can be found in many mountainous temperate forests throughout the Northern Hemisphere. Oakmoss grows primarily on the trunk and branches of oak trees, but is also commonly ...

, and

cedar Cedar may refer to: Trees and plants *''Cedrus'', common English name cedar, an Old-World genus of coniferous trees in the plant family Pinaceae *Cedar (plant), a list of trees and plants known as cedar Places United States * Cedar, Arizona * ...

base notes.

Additional fragrances for women

Spin-off women's fragrances with the Charlie name included: * Charlie Blue (1973) * Charlie Oriental (1989) * Charlie Red (1993) * Charlie White (1994) * Charlie Gold (1995) * Charlie Express (1995) * Charlie Sunshine (1997) * Charlie White Musk (1997) * Charlie Silver (1998) * Charlie Instinct (2000) * Charlie Crystal Chic (2008) * Charlie Pink Sparkle (2008) * Charlie Little Secrets (2008) * Charlie Secret (2009) * Charlie Real (2009) * Charlie Pink (2009) * Charlie Black (2009) * Charlie Passion (2009) * Charlie Enchant (2012) * Charlie Shimmer (2013) * Charlie Divine (2015) * Charlie Rio Rebel (2016) * Charlie Sexy (2018) Some lines also included complementary bath and body products. Currently, Charlie Red is only in production in Australia and Italy and Spain. Charlie Blue, White, Gold, Silver, Secret, Real, Pink, Black, and Passion are only available in Italy, while Charlie Crystal Chic, Pink Sparkle, and Little Secrets are only sold in South Africa. Production of Charlie Red and Charlie White was discontinued in North America in 2011, leaving the original Charlie as the only fragrance still available in this market.Orto Parisi Profumi
/ref> All Charlie fragrances are available in The United Kingdom.

Additional fragrances for men

* Charlie Men (1974) (no longer in production) * Chaz (no longer in production)

Notes

References

*Groom, Nigel. ''The New Perfume Handbook.'' New York: Blackie Academic & Professional, 1997. *Sengupta, Subroto. ''Brand Positioning: Strategies for Competitive Advantage.'' New Delhi: McGraw-Hill, 2005. {{Revlon Inc Perfumes Revlon brands Companies that filed for Chapter 11 bankruptcy in 2022